Introducing On – The High-Performance Sportswear Label With A Minimalist Aesthetic

Whether you’re a casual runner or a marathon enthusiast, you’ll likely be familiar with On – a sportswear brand beloved for creating kit that is both high-performance and aesthetically pleasing. Conceived in 2010 by Olivier Bernhard – a three-time world duathlon champion and multiple Ironman winner – and his friends Caspar Coppetti and David Allemann, the brand’s raison d’etre is to revolutionize the sensation of running. And it’s working: while testing the label’s signature responsive CloudTec® cushioning, runners described the prototypes as like “running on clouds”.

Twelve years since its founding, On is favored by athletes from around the globe, including Jordan Marie Daniel – a fourth-generation Indigenous runner, human-rights activist and a passionate On ambassador. “I was 10 years old when I went on my first run; it was with my grandfather. I’m 33 now and I never stopped,” Daniel explains. “Running is rooted in Indigenous culture – it’s an important part of our traditions and ceremonies.”

In 2019, Daniel brought awareness to the Missing and Murdered Indigenous Women movement when she ran the Boston Marathon with a red handprint painted over her mouth to represent the women silenced by violence, and the letters MMIW painted on her body. She is also the founder of Rising Hearts, an organisation committed to elevating Indigenous voices and promoting climate, racial, social, and economic justice.

“Running has taken on so many different shapes and forms in my life. I’ve found so much joy and purpose in it; it’s been a way to connect with my heritage, to learn. It’s grown communities and opened conversations. Running will first and foremost always be a means for advocacy, but as I keep going, I have a real, serene love and passion for just running for me, too.”

If you’re off on an expedition, or coveting a sporty, off-duty style, separates such as the ‘Explorer’ jacket and pants are practical and directional. Cast in a pretty icy-blue hue, with a contrasting zip and discreet logo, these are chic, understated pieces that are water repellent, too. Pair them with the ‘Cloudaway’ low tops for optimum comfort, whether you’re strolling the city streets or off on a hike.