Staud’s FW20 collection is as covetable as ever

It’s been five years since LA-based brand Staud burst onto the fashion scene with its mood-enhancing designs and head-turning accessories. The label quickly acquired a cult following, with their joyful co-ords and graphic handbags becoming a staple sight at fashion weeks all over the world. Staud’s stratospheric rise was wildly impressive; however, the label’s true achievement has been maintaining this momentum. Established in 2015, Staud is the brainchild of creative director Sarah Staudinger and artistic director George Augusto. The label is built upon the idea that fashion should be a force for empowering women and that pioneering design can put the fun back into getting dressed. If the label’s ever-increasing popularity is anything to go by – the brand counts Hollywood power players including Kendell Jenner, Bella Hadid and Reese Witherspoon among its brand fans, along with fashion insiders such as Alexa Chung, Aimee Song and Jeanne Damas – they’ve done just that.

Once a fashion house hits upon a winning formula, it can be tempting to stick with it; however, the visionary team behind Staud shows true savvy by continuing to develop their coveted aesthetic. Previously, statement pieces in eye-popping colors were the label’s calling card, but over the last few seasons it has embraced souped-up staples in a decidedly muted palette.

A cable-knit sweater dress might not sound like the most daring proposition, but the form-fitting cut of Staud’s – complete with exposed shoulders and side splits – is as elegant as it is effortless. If lockdown has taught us anything about fashion, it’s the importance of shopping mindfully and opting for versatile pieces that work for all manner of occasions, and this dress is a perfect example. For off-duty days, toughen it up by styling with this season’s must-have combat boots. After dark, elevate your look with barely-there sandals and chunky hoop earrings. Similarly wearable, an LBD is a fail-safe piece every woman should have in her closet. However, it goes without saying that not all are made equal. Staud’s body-sculpting take on this closet classic, featuring a cinched waist and flared skirt, is universally flattering. As countries around the world begin to revise their lockdown restrictions, it seems a return to normality – or some semblance of it – is finally within reach. Whether you’re looking forward to date night or cocktails with friends, this understated piece is sure to make an impression. Pair with classic pumps and a delicate dusting of diamonds for a timeless outfit that will work wherever the night takes you.

Of course, it would be impossible to discuss Staud without mentioning the brand’s Midas touch when it comes to creating accessories, particularly lust-worthy handbags. In previous seasons, the brand’s bucket bags have inspired wait lists across the globe, and FW20’s sculptural ‘Moon’ bag is destined for the same cult status. Whether you gravitate towards the cream style or prefer something more statement in the form of moss-colored mock-croc, this graphic piece perfectly blends prettiness and practicality. Deceptively capacious, it’s got room for your daily essentials – and then some. Meaning it not only makes a chic addition to ladylike outfits but also to indigo denim and luxe sweats.

The ultimate allure of Staud is the brand’s innate ability to create instantly enhancing designs that are also endlessly versatile. From the dresses to the accessories, these are pieces you’ll reach for again and again, that you’re destined to wear – and cherish – forever.