Elevate the everyday with Loro Piana
Swathe yourself in head-to-toe luxury this FW21 season, as the Italian label offers enduring staples that work for every occasion
From sumptuous sweaters to cozy cashmere tracksuits, tactile textures have become key in our everyday wardrobes over the past 18 months, as the boundaries between outdoor and at-home wear has blurred. We’ve sought sartorial solace by swathing ourselves in the softness found in natural fibers – with each piece becoming something of a comfort blanket; a trusted wardrobe ally no matter the weather.
And, this season, Loro Piana, the Italian label famed for its exquisite cratsmanship, has put tactility at the fore of our FW21 closets, with a collection that renders classic wardrobe staples – overcoats, shearling jackets, pleated skirts and fluid pants. Expertly crafted staples offer a head-to-toe look that is both chic, cool and comfortable, an ideal choice as we transition between seasons and into more formal office environments. Ease is key; coats feature detachable knit collars for versatility, while shearling jackets are superfine in weight to offer a more fluid movement.
Loro Piana is perhaps innately equipped to enable us to navigate this new sartorial shift. The label, founded in northern Italy in 1924, began life with humble origins as a merchant of wools; today, the brand, which was enveloped into the esteemed LVMH portfolio in 2013, is known for offering the most luxury fabrications on the market, crafting some 5 million meters of sumptuous fabric and even spearheading industry-wide awards for the very best wools. And as we dial back our wardrobes, gravitating towards pieces that have ultimate wardrobe mileage, Loro Piana is a natural wardrobe ally for hardworking, luxury pieces that will last this season and beyond.
Functionality is key. A reversible parka jacket offers ultimate wardrobe mileage, while ensuring you are equipped for whatever the day’s weather holds; one side is crafted from the label’s innovative Cashfur fiber – a blend of cashmere and water-repellent silk, which offers the texture of fur but is crafted sustainably on a knitting machine. Turn it inside out, and it becomes a waterproof coat – seamlessly marrying function with fashion. Textile perfection is in Loro Piana’s DNA. Supremely chic robe coats are reversible too, with a soft-tie belt and lightweight construction – in earthy tones, one of these will look sleek paired with winter whites.
“Expertly crafted knitted staples offer a head-to-toe look that is both chic, cool and comfortable
”
“Loro Piana is a natural wardrobe ally for hardworking, luxury pieces that will last through the seasons and beyond
”
Back-to-work essentials have been modernized for this new normal era, crafted from premium cashmeres that give them a new-found fluidity. Pants are gently structured in contemporary silhouettes – think denim-inspired barrel-cuts and relaxed, wide-legged styles – making them just as suitable for wearing with smart loafers in the office as they are with sneakers come the weekend. Pair them with tonal sweaters for a contemporary take on the two-piece suit.
Softness is key – think exquisite cashmeres, fluid silks, buttery lambskins and fuzzy shearlings that add texture to FW21 wardrobes. Colors are rich and earthy, drawing from the landscape of everyday life; warm tones of syrup-like maples, peanut butters and frothy milk are offset against dense burgundys, greens and smokey quartz. They’ll prove a palate cleanser for your closet after a summer spent in technicolor. Polished, understated and supremely comfortable, Loro Piana this season offers pieces appropriate for now, and forever.