By Far’s new collection is a masterclass in modern minimalism

If there are two trends set to define 2020, they are cool-girl ’90s nonchalance and grown-up, elevated glamour. Emerging Bulgarian accessories label BY FAR has both covered with its sleekly understated yet distinctive aesthetic. Since its launch in 2016, the brand has become a go-to for tastemakers such as Kaia Gerber and Kendall Jenner along with cultural icons including Beyoncé and Michelle Obama. It is also a firm favorite with Bella and Gigi Hadid, as well as discerning fashion editors seeking the season’s must-have styles.

With its stylish simplicity and refined silhouettes, BY FAR delivers instant polish to our office and off-duty style. For Spring/Summer 2020, the brand adds an insouciant elegance with an on-trend palette of cream and beige, plus exotic prints and textures. While the earthy hues call to mind long summer days spent lounging beachside, mock-croc and animal prints evoke the adventurous mood of far-flung destinations, injecting our closets with an escapist mood.

One of the label’s most-buzzed about cult pieces, the iconic Rachel bag (which was modeled on the clean-lined shapes carried by Jennifer Aniston’s iconic character in Friends) has been revamped for the new season as the new Mini Rachel micro bag, which comes in luxe new colorways for SS20. Snap it up in a cream-colored mock croc with a cool, chunky chain detail that is perfect for day-to-night (or beach-to-bar, if you’re on vacation) dressing. The suede leopard-print version will add a bold edge to monochrome ensembles. Meanwhile, the classic black mock-croc style is a no-brainer for adding polish to slouchy tailoring and off-duty denim.

As for shoes, this season we’re eyeing up the ’90s-inflected Lily mule. With its chic squared toe and curved sculptural heel, this design has architectural appeal. In sophisticated black, these easy-going shoes will form the foundations for your SS20 closet – wear them with precision-cut tailoring by day and a silk slip dress by night. For after-dark, the knee-high Stevie boot adds a demure yet seductive edge to mini dresses. Or take your cues from the street-style stars who have been tucking loose tailoring into long boots lately for a look that is pulled-together but has an insouciant edge. By day, wear them with skinny jeans and an oversized knit. When the sun shines, the Theresa wedge with its nostalgic toe-ring silhouette will perfectly complement cropped pants and linen separates.

Founded by twins Valentina Ignatova and Sabina Gyosheva, and their best friend Denitsa Bumbarova, the name is touchingly coined from an acronym of the initials of their three children – Filip (Valentina’s son), Alek (Sabina’s son) and Roman (Denitsa’s son). Adding to this personal touch, each piece is hand-crafted from sustainable Italian leather and other materials in small family-run factories across Europe. Blending vintage-inspired designs with a contemporary aesthetic, the beauty of BY FAR is its versatility; these are the type of pieces that will elevate every outfit with a fashion-forward edge, but they are also completely timeless, meaning you can cherish them for many seasons to come.