A twist in the tale
Introducing Alexander McQueen’s latest new bag for SS20, the ‘Story’
Renowned for creating powerful pieces for the modern woman, the house of Alexander McQueen has long been celebrated for its dramatic and ornate collections with a darkly romantic twist. Yet with its design roots in traditional tailoring and an overarching influence of British military heritage permeating each collection, the label is also distinguished as a go-to for exceptional, contemporary closet classics, from peplum-waist blazers and draped pencil skirts to double-breasted wool coats and tailored pants. And the same design ethos holds true when it comes to accessories: whether it’s an embellished bag or a statement-buckled belt, each piece is exquisitely crafted with elegant form and classic function at its core.
New for the spring/summer 2020 pre-collection, the label’s ‘Story’ bag takes its inspiration from the sharing of narratives, a philosophy that has long been at the heart of the house. Featuring a neat top-handle and a wide detachable strap, the ‘Story’ can be carried a multitude of ways – in hand, on one shoulder, or across the body – enabling it to be adjusted to suit whatever the day or night holds. What’s more, the jewelry-inspired polished brass handle on the front flap of the bag means that, in true Alexander McQueen fashion, the bag may also be carried as a clutch – simply slip your hand through the elegant piece of hardware for a powerful, modern statement.
“New for the spring/summer 2020 pre-collection, the label’s ‘Story’ bag takes its inspiration from the sharing of narratives, a philosophy that has long been at the heart of the house
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Inspired by the endangered and extinct flower species referenced in the corresponding ready-to-wear collection, the ‘Story’ is available in a variety of radiant colors, including ‘orchid pink’ and ‘lust red’, alongside neutral hues such as black, khaki and white, and is also finished with a contrast-color lining. Elsewhere in the collection, the ‘Tall Story’ bag is an evolution of the ‘Story’ in tote form with shoulder straps.
Remaining true to the Alexander McQueen brand hallmarks, the ‘Story’ is a powerful combination of strong and feminine style tropes – making it the perfect addition to your own personal fashion narrative.