Discover Bogner’s Ski Capsule For Chic Style On The Slopes

For a luxury ski and sportswear label launched in 1932, Bogner has done an impressive job of staying not only sartorially relevant, but culturally covetable in the exclusive resorts of Gstaad, Aspen, Verbier and beyond.

Founded by former ski champion Willy Bogner, the Munich-based brand was born out of his wife Maria’s frustration that flattering skiwear for women was thin on the ground. Together, they created the sophisticated stirrup pants that would go on to be worn by Hollywood stars on the slopes, including Marilyn Monroe and Elizabeth Taylor, and reshaped the industry to ensure glamorous garments were no longer confined to après-ski soirées.

Fast-forward to today and the brand continues to marry modern style, traditional craftsmanship and cutting-edge fabrics to offer iconic silhouettes that deliver on aesthetic and athletic performance (Bogner has regularly dressed Germany’s Olympic ski team since 1952).

Now, having just celebrated its 90th anniversary, the label is offering a wealth of exciting designs for the forthcoming season. Take the espionage suave of Bogner’s pillar box-red ‘Paloma’ jacket, for example, which forms part of the brand’s Bond 007 capsule collection, launched to mark 60 years of Dr. No – the Bond franchise’s first film. Crafted from a quilted red-and-black shell, the technical fabric features a flattering sporty stripe, generous hood and slim fit for a head-turning trail whatever the weather.

Similarly, Bogner’s elegant black-and-white ski suit cuts a stylish silhouette against a fresh flurry of snow – pair it with one of the house’s logo-adorned ‘Bosco’ wool-blend beanies, which will keep you feeling snug (and smug) whether you’re carving your way across the Alps or hot-footing it into the office.

And don’t forget about those all-important layers, either. Bogner has a plethora of sleek, high-spec iterations to choose from, and the fiery red ‘Lizzie’ stretch-jersey design is particularly fetching for the festive season. Sporting a cozy funnel neck and modern front zipper, this will look just as fitting fireside during the holidays as it will underneath your fleece on a black run.

Of course, one of the most important pieces to get right once you descend the mountain is plush footwear. Cue Bogner’s ‘Les Arcs’ logo-print shell and faux-leather snow boots. Fitted with an internal wedge heel for extra height, these black beauties are made from a luxurious blend of padded shell and faux leather for consciously crafted comfort, and come with a removable faux-fur lining to amp up the toasty-toes effect post-ski. Plus, with a clever toggled drawcord and anti-slip sole, you can adjust the fit and get to grips with those slippery surfaces once the Aperol Spritz starts flowing.

Whether you’re shopping for technical pieces for a cross-country adventure or looking to layer up in chic separates off-piste, Bogner has all the winter-closet essentials you’ll need to nail style and substance on the slopes this season.