Discover The Joy Of Everyday Staples With Veronica Beard

Fun and functionality have been at the heart of Veronica Beard since the brand’s inception in 2010. Established by sisters-in-law Veronica Swanson Beard and Veronica Miele Beard, the label offers pieces that can seamlessly take you from dawn till dusk — garments that aid a busy life lived on the move, while delivering the spirit and design detailing we covet from our most treasured wardrobe wins.

After all, a utilitarian uniform doesn’t have to be understated – and Veronica Beard has proven that, sartorially at least, women really can have it all. It’s perhaps natural, then, that versatility has become a byword for the brand. And SS22 is no exception.

The collection is “designed for and celebrates the women who inspire us — those who get up and get it done, who live life to the fullest, who chase after their dreams, give back and make a difference. And who do it all again the next day,” state the design duo. Cue polished, put-together pieces that are infused with a summer-ready vibe and telegraph an effortless mood; hardworking garments that can take you from the school run or the beach to a formal event dressed up with heels.

Such wardrobe mileage is perhaps best exemplified through the bright and breezy button-up dresses that the brand has become synonymous with. This season, they can be found in mini lengths rendered in painterly florals that radiate summer-inflected optimism and present the ultimate slip-on-and-go silhouette. For daytime, style them with sneakers or understated flat sandals; come the weekend, slip on a pair of strappy heels or worn-in ankle boots for a look that will work hard for you, no matter what the day holds. Indeed, the designers proudly test-wear each design rigorously to guarantee each garment’s ability to become a true wardrobe ally – meaning you can enjoy them year after year.

Meanwhile, ever focused on their pursuit of offering women the perfect capsule closet, the designers have created an array of elegant dresses that are ideal for evenings or warm-weather formal occasions. Crafted from delicate silk crepes, and decorated in a bohemian patchwork of paisley and florals, the ‘Kimber’ dress is a case in point: with a one-shouldered silhouette and asymmetric hem, it feels cool and contemporary yet undeniably feminine.