Indulge In Etro’s Bohemian Beauty This Season And Beyond
Whether you’re packing for a sun-filled escape or are just dreaming of one, Etro’s latest collection exudes an adventurous, escapist spirit that is sure to evoke joy
Who wouldn’t want to be an Etro girl? Having honed its own brand of wafty, bohemian beauty for over half a century, this is a label that consistently caters to the multifaceted desires of its customers – both established and new. “As much as we value tradition, there’s a rebellious spirit that runs in our family – a flair for adventure, open-mindedness and eccentricity,” Etro’s womenswear creative director, Veronica Etro, recently told Vogue.
As the woman at the helm of this iconic Milanese heritage house, she is the ultimate Etro girl herself; fully embodying its bold aesthetic and having ostensibly grown up in the house’s design studio – her father Gerolamo ‘Gimmo’ Etro founded the brand in 1968. Coming of age in the 1970s, this heady era left an indelible mark on the brand’s aesthetic. And for Resort 2022, Etro indulged her love of ’70s signatures, conjuring vintage-feel pieces with a modern edge.
One vibrant crochet-knit maxi dress comes in a psychedelic mix of bold turquoise and rich chocolate. Lean into its laidback vibe and style it with a stack of jangly gold bangles and slouchy knee-high boots. It’s the kind of dress that’s destined for far-flung locations but wouldn’t look out of place in the city (under a sleekly tailored blazer) either.
“Bold yet uncomplicated, elegant but relaxed and ultra-versatile, it’s easy to see why Etro is beloved by those with a vibrant sense of personal style
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For off-duty days, there are cool, patchworked, denim separates. Style the shirt over a pair of the brand’s signature printed pants or beachy shorts, and the jeans with a simple cotton poplin shirt, or wear them together for more of a statement look. Leather ankle boots and a cross-body bag are the perfect finishing touches whatever you decide.
When it comes to dressing up, Etro is renowned for its day-to-night, effortless glamour – and, this season, the designer has embraced mini hemlines. Her most playful version comes in a bold print, intricately embroidered with beads. It can be dressed down by day, with a tucked-in, loose linen shirt and flat sandals, then elevated once the sun sets, with platform heels and a printed blouse.
Bold yet uncomplicated, elegant but relaxed and ultra-versatile, it’s easy to see why Etro is beloved by those with a vibrant sense of personal style, including Beyoncé, Jennifer Lopez and Olivia Wilde. Whether you’re a long-standing devotee or a recent admirer of the timeless brand, these are classic pieces you will wear on repeat and cherish forever.