Bohemian beauty
Feminine floral prints and intoxicating aromas: discover the new Aerin x LoveShackFancy capsule collection that will capture your heart and your wardrobe
Sometimes a partnership is just so perfect, you wonder why it took so long to come to fruition. So when beauty and luxury lifestyle brand Aerin got together with vintage-inspired fashion label LoveShackFancy, to create a limited-edition capsule collection for spring, the result was a collaboration made in heaven.
Marrying vintage-style bohemia with whimsical florals, the Aerin x LoveShackFancy collection is a true representation and embodiment of each of the brands. From floral ready-to-wear garments and accessories to beauty products inspired by Aerin’s Wild Geranium Eau De Parfum, each covetable piece is inspired by wildflower fields and botanical gardens.
Known for its ditsy retro prints, vintage-inspired finds, white cotton sun dresses, cozy knitted cardigans, childrenswear, swimwear and nightwear (plus, rumors of bridalwear and interiors coming soon), LoveShackFancy has effortlessly evolved into a cult bohemian lifestyle brand. So it should come as no surprise that the vintage-inspired label has created three custom prints for this new collection.
“We are both deeply inspired and driven by the women in our lives – who have imparted a love of family, entertaining, heritage and, of course, flowers
”Rebecca Hessel Cohen, founder and Creative Director, LoveShackFancy
“Aerin has long been someone I’ve admired and wanted to collaborate with,” says LoveShackFancy founder and creative director, Rebecca Hessel Cohen. “We are both deeply inspired and driven by the women in our lives – my mother, Nancy, and Aerin’s grandmother, Estée Lauder. They’ve imparted a love of family, entertaining, heritage and, of course, flowers.”
From a linen headband, an organza scrunchie or an Aphrodite Orchid drawstring pouch to the softly-hued Sweet Heart print dresses (mini, midi and maxi), there is something in this capsule for every woman and style.
To complement the fashion, Aerin Lauder, known for her feminine fragrances and boho luxury designs, has created two special beauty ancillaries in the same charming Sweet Heart print. The Aerin x LoveShackFancy Wild Geranium Hair Mist is the most enticing of fragrances, plus it helps to nourish and condition hair, leaving it softer and smoother. Alternatively, just add a spritz or two directly onto a headband or scrunchie – for a modern take on how to wear a beguiling scent that will last from morning till night.
“I am excited for women to be able to experience what we have created together. The collection is youthful, playful and enchanting.
”Aerin Lauder, founder of Aerin
“Our new fragrance for spring represents happiness, wildflower fields and whimsical escape. I could not think of a more perfect partner to embody the inspiration of Wild Geranium,” says Aerin Lauder. “LoveShackFancy has created a floral dream world, and I am excited for women to be able to experience what we have created together. The collection is youthful, playful and enchanting.”
And finally, when it comes to those all-important finishing touches, let’s not forget about lip gloss – because, this spring, glossy lips are everywhere. What we love about Aerin x LoveShackFancy Wild Geranium Lip Gloss in particular is how flattering the satin gloss is on all skin tones. In keeping with LoveShackFancy’s soft hues and intricate palette, this semi-sheer rose tone, enriched with Meadowfoam seed oil, magnolia extract and vitamin E, conditions and smoothes lips with every application – one coat is all you need.