Eternal style, courtesy of Vince
Known for its timeless yet contemporary designs, Los Angeles-based label Vince has achieved cult status among the world’s most discerning dressers. Keen to inject your own closet with its distinctive brand of California cool? The label’s faultless SS20 collection is the perfect place to start
A favorite among fashion insiders, including British Vogue’s Sarah Harris and influencer Jessie Bush – not to mention Hollywood A-listers like Jennifer Lawrence – California-based brand Vince has steadily been building an army of loyal, and unwaveringly stylish, followers since it launched back in 2002. Beloved for its decidedly seasonless aesthetic, the label is synonymous with the kind of elevated essentials that provide the backbone to every great capsule closet, and the painfully chic collection Vince unveiled for SS20 took its refined yet relaxed look to another level.
The Golden State, or, more specifically, the laid-back attitude of those who live there, is built into the brand’s DNA. However, this season the label traveled further south for inspiration, looking to the modern architects who have made Mexico a design mecca over the past century. From the sun-bleached colors of Luis Barragán’s work to the fluid forms of Javier Senosiain’s Casa Orgánica, their harmonious fusion of form and function is felt throughout the collection, in everything from hammered silk separates to crocheted dresses in a collection that feels at once grounded and otherworldly. Light, texture and tone are all manipulated to fabulous effect; ribbed knits cast in subtle tan shades sit alongside lush green satins and elegantly draped dresses. The use of color is especially evocative, with the Georgia O’Keeffe-esque palette capturing the mesmerising way that light shifts and changes throughout the day.
“Understated though they may be, Vince’s designs are revolutionary in the way they impact women’s day-to-day lives
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However, while it is easy to get swept away by the subtle romance that underpins the collection, it’s important to point out that Vince’s true allure lies in the endless wearability of each and every piece. These designs were conceived with the busy lives of modern women in mind. Take a supremely simple black dress: add a belt and not only is the gently cinched waist universally flattering, this piece also promises to work for all manner of occasions, from casual Fridays to far-flung vacations. The same is true of the silk separates, which can be worn together for a fresh take on after-dark dressing or paired with denim and chunky knits for off-duty days. It’s in exactly this – Vince’s ability to turn out collections full of impeccable yet insouciant pieces that can be worn in any number of ways – that the label’s true magic lies. This is the very reason the brand is held in such high esteem by the world’s most stylish women: its clothes make life easier.
Understated though they may be, Vince’s designs are revolutionary in the way they impact women’s day-to-day lives – having a closet full of failsafe pieces means you can hit snooze in the morning or leave packing to the last minute, all without letting your sartorial standards slip.