Gucci’s new groove

Italian heritage house Gucci is no stranger to change. Founded as a luggage brand in 1920s Florence by artisan Guccio Gucci, the house has become a cultural icon and will celebrate its centenary next year. However, while this illustrious heritage is obviously part of the brand’s allure, what sets it apart from similarly storied labels is the fact that Gucci doesn’t trade solely on its history; innovation is also integral to its DNA. All of which goes a long way to explaining why, for SS20, creative director Alessandro Michele took a big risk, forgoing the riotous prints and flamboyant pieces for which he has become known in favor of a sleek and decidedly understated aesthetic.

A change in perspective may not sound like a big deal – after all, fashion thrives on newness. But when you consider how Michele, who took the helm back in 2015, turned the label’s fortunes around – from day one, his designs were a critical and commercial success – you can begin to understand the importance of this decision. The stakes might have been high, but this exceptional collection, full of future classics, is proof that Michele’s gamble more than paid off.

All-out glamour has always been an area in which Michele has excelled, and this collection is no exception. On the hunt for the perfect date-night look? Whether you opt for this season’s must-have scoop neck or a plunging style, a shimmering bodysuit is sure to turn heads. A midi skirt cast in a rich burgundy hue is the perfect accompaniment, but whether you choose a classic pleated design or a leather pencil skirt depends on how big a statement you’re hoping to make.

If it’s a gala dinner you’re dressing for, add some joy to proceedings in a turquoise and gold dress; this molten piece will come alive in the candlelight. Having dressed Best Actress nominee Saoirse Ronan for this year’s Academy Awards and redefined maternity style with actor Jodie Turner-Smith’s jaw-dropping BAFTAs look, Gucci is the final word when it comes to fantasy dressing.