The Working Wardrobe: Amalie and Cecilie Moosgaard Nielsen

Counting nearly a million Instagram followers between them, and a further 100,000 for their jewelry brand, Lié Studio, Danish twins Amalie and Cecilie Moosgaard Nielsen personify the perfectly polished yet low-key look we all love that is inherent to Scandinavian style – and the sisters became unintentional fashion influencers when they started posting their outfits almost 10 years ago. “I think that, because we were traveling so much as models, it was interesting to follow us – and then we did all of these outfit posts and people could see themselves wearing what we were wearing because it was very authentic,” says Amalie.

The Moosgaard Nielsens walked for Gucci, Burberry, JW Anderson and Valentino Garavani Haute Couture, amongst others, before deciding they wanted to create something of their own in the fashion industry. And so along came Lié Studio – the word ‘lié’ being the last three letters of both sisters’ first names, with an added acute accent to aptly (for a family-run jewelry brand) become the French word for ‘linked’ or ‘connected’. Aesthetically speaking, the sisters have created a well-edited line of modern, timeless, sculptural and understated jewelry pieces in gold and silver.

“It became our goal to create jewelry for the non-jewelry person, because that was who we were,” says Cecilie. In line with their fuss-free outfit formulas, jewelry centers around hero pieces for the duo. “We’ve never been ones to stack rings or necklaces; we always just wear one bracelet, one chunky ring… So we learnt quickly that whatever works for us is also what works for the customer. If there is something that we would wear and like, then it’s going into production – but otherwise, we would never do it.”

Just two and a half years since the launch of Lié Studio, the brand has built a loyal following that includes fellow tastemakers and in-the-know fashion editors. The sisters’ entry into the world of content creation may have been unintentional, but the platform it’s given their brand is invaluable. Not only are they co-founders and creative directors, but they are both the faces of the brand, too – and their feeds serve as showcases for the chic, uncomplicated ways to wear their exquisite pieces.

With enduring style and emotive connections to what we wear at the brand’s core, this month sees the launch of Lié Studio’s exclusive capsule collection on NET-A-PORTER, which has been inspired by vintage jewelry. “We remember growing up, looking at our grandmothers and our mom wearing the exact same jewelry over and over again – and it’s so clear in my mind how they look,” muses Amalie. “We want to create something that is just as timeless, but with a more modern take.”

Read on for Amalie and Cecilie’s advice on mastering enduringly elegant style…

C: We’ve always loved a Carolyn Bessette Kennedy style of dressing; I think we’re probably not the only ones. We adore that minimalist style; we always look at old pictures of her [from the ’90s] – and that’s how we want to dress. I also think it’s a new era now, and we get a lot of inspiration from the people we follow on Instagram and social media… Sylvie Mus is a go-to for both of us whenever we’re in doubt and don’t know what to wear – she’s so clever at elevating a simple outfit. And Ilirida Krasniqi always looks fabulously chic.