Meet The Icons: The Designers Who Shaped Fashion
Maison Margiela, Junya Watanabe, Rick Owens, Comme des Garçons, Sacai and Dries Van Noten are among fashion’s most beloved – and influential – brands. Here, COLLEEN ROSS takes closer look at their inimitable aesthetics and the unique house codes that die-hard fans love
The word icon gets bandied around a lot in fashion, but if anyone is worthy of the title, it’s those in this lineup. Maison Margiela, Junya Watanabe, Comme des Garçons, Rick Owens, Dries Van Noten and Sacai all lead with fierce creativity and an independent spirit that sees them push boundaries in every aspect of their work. As some of these brands return to NET-A-PORTER, we couldn’t think of a better time to celebrate the creative genius of their past and present designers, and speak to some of their biggest fans.
“Expanding our offering and bringing back some of the most influential and iconic designers of today was a key strategic decision when I joined NET-A-PORTER,” says chief buying and merchandising officer Brigitte Chartrand. “Their authentic voice and innovative approach to design brings a point of differentiation and strength to our curation that many customers can appreciate.”
Dries Van Noten
Dries Van Noten’s design aesthetic is hard to define yet easy to recognize for those in the know. As a member of The Antwerp Six (the group of Belgian designers who graduated from the prestigious Royal Academy of Fine Arts in 1986), the brand’s eponymous founder always thought outside the box, never shying away from offering a different point of view. His collections were always filled with an abundance of clashing color combinations, high-shine textures and artful prints that in theory should never have worked, yet in his skilled hands, always did.
Following Van Noten’s retirement in 2024, creative director Julian Klausner took the helm and is forging his own path with a level of exuberance and unbridled joy that would make his predecessor proud. “Heritage and legacy is more than images or shows,” Klausner told i-D magazine on his appointment. “It’s in the clothes: the clothes people kept, that they wore many, many times, and that they still wear. It’s really about the clothes in the wardrobe in the end.”
DRIES VAN NOTENRuffled draped cotton-jersey turtleneck top$11,200.00View Product DetailsSelect a Sizex smallsmall - out of stockmedium - low stocklarge - low stock
DRIES VAN NOTENRuffled cotton-jersey midi skirt
DRIES VAN NOTENSilver-tone crystal earrings
DRIES VAN NOTENEel-effect leather sneakers
Maison Margiela
Maison Margiela has never had any interest in playing by the rules. Founded in 1988 by enigmatic Belgian designer Martin Margiela, the brand finds beauty in imperfection through its innovative use of materials and pioneering deconstruction techniques. “My love for Margiela didn’t start with specific pieces, but with the overall visual aesthetic of the brand and the idea of anonymity – it completely fascinated me,” says Berlin-based collector Angelina Nagornova. “I was looking through old campaigns and runway photos and couldn’t explain that strange yet magnetic feeling they gave.”
Since joining as creative director in 2025, Glenn Martens – who also hails from Belgium and studied at Antwerp’s Royal Academy of Fine Arts – has brought his own radical vision to the maison while honoring the house codes intrinsic to Margiela’s DNA. Some of the most iconic signatures include the ‘Bianchetto’ brushstroke treatment on everything from footwear to denim, the four white stitches sewn onto every garment, and perhaps the most iconic of all, the ‘Tabi’ – a shoe inspired by the traditional 15th-century Japanese sock of the same name.
MAISON MARGIELAFloral-print silk chiffon-trimmed jersey bodysuit$8,130.00View Product DetailsSelect a Sizex small - out of stocksmall - low stockmedium - out of stocklarge
MAISON MARGIELAAsymmetrical draped floral-print silk-satin midi skirt
MAISON MARGIELABox leather shoulder bag
MAISON MARGIELATabi City split-toe leather pumps
Rick Owens
Rebellious, dystopian, avant garde… These are just some of the words used to describe Rick Owens’ aesthetic, but if you ask Owens himself, he’d call it ‘glunge’ (a blend of glamour and grunge). “Clothes are about aspiration. If I can make weirdness aspirational, I will have done what I set out to do – to expand a somewhat strict set of accepted aesthetic rules,” Owens told AnOther Man in 2017. The California-born, Paris-based designer has earned a cult following for his effortless, everyday separates that fuse The Matrix-style futurism with a rock ‘n’ roll edge – think biker jackets with exaggerated funnel necks, asymmetrically draped dresses and distressed cotton tees – and are all crafted using exacting, couture-level techniques.
RICK OWENSTemple stretch tulle gown
RICK OWENSTulle-trimmed bra
RICK OWENSKriester mask-frame sunglasses
RICK OWENSTaquito gathered leather ankle boots
Junya Watanabe
If you’ve ever wondered what makes Junya Watanabe’s designs so beloved, New York-based publicist and lifelong fan of the brand Gia Kuan sums it up perfectly: “There’s a real intelligence behind the construction, but it never loses a sense of ease. It’s experimental, but still deeply wearable,” she says. Stylist and creative consultant Amanda Murray is also among Watanabe’s die-hard followers. “For me, it’s that he has never tried to be anything other than Junya. His point of view is so singular. I’ve never seen anyone else’s perspective bleed into the work, and in this age that’s incredibly rare.”
Having started his career working with Rei Kawakubo at Comme des Garçons before launching his own label (which still operates under the Comme des Garçons umbrella), it’s easy to draw similarities between the two creatives, who both elude the spotlight and rarely give interviews. However, while Kawakubo focuses more on conceptual, thought-provoking forms, Watanabe likes to explore the wearability of a garment via original pattern cutting and technologically advanced fabrics – a process he calls ‘techno couture.’
“I think Junya is deeply underrated as a designer,” Murray continues. “He has been the definition of an ‘if you know, you know’ designer for so many years. Yet season after season, his silhouettes and visual language find their way into the mainstream. His influence is felt before it’s recognized. He is one of fashion’s great architects.”
JUNYA WATANABEStretch-jersey blouse
JUNYA WATANABEPleated polka-dot georgette midi skirt$4,200.00View Product DetailsSelect a Sizex small - low stocksmallmedium - low stocklarge - out of stock
JUNYA WATANABEPolka-dot knitted cardigan
JUNYA WATANABECrepe straight-leg pants$5,600.00View Product DetailsSelect a Sizex small - low stocksmallmedium - low stocklarge - low stock
Comme des Garçons
Rei Kawakubo may dismiss ever being called an icon, but it’s impossible to overstate her influence on fashion since she founded Comme des Garçons in Tokyo more than 50 years ago. A true iconoclast, she pushes the boundaries of traditional dressmaking and rejects all conventional beauty standards to create clothes in exaggerated, subversive shapes that feel like works of art. “Comme des Garçons is pure art and forms, where clothing no longer exists to highlight the body, but instead stands as an independent sculpture,” says Angelina Nagornova, who is also a keen Comme des Garçons collector (one of her first, most cherished pieces is a rope-detailed jacket from the spring/summer 2003 collection).
In a rare interview with AnOther magazine in 2021, Kawakubo said: “For me, to live is to work, to create. Nothing else. I can only do what I can […] I am happy if I can make something that inspires some people. If you want to make something, you must make an effort and never stop.”
COMME des GARÇONSCrochet-trimmed herringbone linen blazer$10,000.00View Product DetailsSelect a Sizex small - out of stocksmall - low stockmedium - out of stocklarge - out of stock
COMME des GARÇONSGathered cloqué midi dress
COMME des GARÇONSRuffled frayed gabardine jacket
COMME des GARÇONSX Mexicana cracked-leather boots$5,300.00View Product DetailsSelect a Size6.577.5 - low stock8 - low stock8.5 - out of stock9 - out of stock
Sacai
The magic of Sacai lies in founder Chitose Abe’s ability to make even the most technically complex designs look and feel effortless. Always one of the most highly anticipated shows on the Paris Fashion Week schedule, Sacai’s hybridized designs are a fusion of disparate garments in contrasting textures and silhouettes that are as wearable as any of your favorite wardrobe staples, only much cooler.
“I want to create something new, but not something that no one would wear,” Abe said in an interview with 10 magazine to celebrate the brand’s 25th anniversary last year. “Ideally, it’s something that makes people think, ‘this is new, but maybe I could try it’.” It’s a sentiment that shines through in every single design, from baste-stitched blazers that nod to the toile stages of tailoring to utilitarian cargo pants, bomber jackets and casual tees spliced with chiffon and lace.
SACAIBelted polka-dot chiffon and satin midi dress
SACAIPadded twill bomber jacket
SMYTHSON+ Sacai textured-leather passport holder
SACAIPaneled ruffled pleated wool, satin and chiffon blouse























