The Fashion Memo

The game changer: hand-painted denim

Fashion
Still Here

It’s fair to say that denim occupies a hallowed place in the modern woman’s wardrobe. Not only does a great pair of jeans promise to work with virtually every look in your arsenal – including after-dark outfits – choose the right pair and they’re truly transformative. Waist-cinching? Body-sculpting? Leg-lengthening? Check, check and check.

However, as denim has become an increasingly important part of our daily uniform, our approach has become somewhat safe. Which is where Still Here comes in – a label on a mission to infuse our jeans with a little more joy. Designed in New York and sustainably produced in LA, this up-and-coming brand combines durable fabrics with ultra-flattering shapes and, crucially, one-of-a-kind details. From cheerful embroidery to its signature hand-painted stripes, these designs are both head-turning and mood-enhancing.

The model featured in this story is not associated with NET-A-PORTER and does not endorse it or the products shown