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The Fashion Memo

The new denim rules

L-R: Gabrielle Caunesil, Jeanette Madsen, TyLynn Nguyen

Update the hardest-working section of your closet with our denim trends 101: the latest shapes, standout shades and most in-demand labels


The key cuts & denim trends to know

If you haven’t embraced it already, then you’ll want to get involved with the high-rise, straight-leg jean, currently doing a good job of ruling the runway, front row and closets of pretty much every fashion insider you care to name. Not for you? The ’90s-style wide-leg jean, with its loose, airy fit, is popping up everywhere, too, and looks brilliantly chic with square-toed sandals. Make sure you go slightly cropped to keep the effect streamlined.

How to style your denim

The message this season? Don’t hold back: emerging and established labels alike are encouraging us to wear double denim in innovative new ways. Effortless yet high-impact, the easiest way to master this look is by opting for utilitarian boiler suits by failsafe denim labels such as Citizens of Humanity and Agolde. Dark washes work perfectly for off-duty days, while ivory styles pop against sun-kissed skin and can be instantly elevated by the addition of barely-there sandals. Alternatively, invest in a few different pieces you can mix and match. Saint Laurent’s distressed denim jacket makes for the perfect trans-seasonal look when paired with Citizens of Humanity’s frayed mini.

Deborah Reyner Sebag
Erika Boldrin

The colors to wear now

For denim that offers a touch of elegance after dark, indulge in deep shades of black. Sleek styles by cult LA brands GRLFRND and SLVRLAKE are the perfect accompaniment to a “going out” top. If you want to take a more polished, work-appropriate approach, then take your cues from the New York-based label Khaite and opt for crisp, clean-lined shapes in ivory denim.

The forward-thinking brands

Creating clothes as sustainably as possible is an ongoing battle, but some denim brands are leading the way. ELV Denim, for example, pieces its jeans together from carefully sourced vintage pairs, giving them a second life and recycling and reducing waste in the process, while labels such as Mother of Pearl use responsibly sourced organic cotton that has been grown and processed with less water, without toxic chemicals, and in factories with fair working conditions. Good for the planet, good for your closet.

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