While model Bella Hadid kick-starts her morning routine by plunging her face into a bowl of ice cubes, and Irina Shayk starts her day using Nicole Caroline’s skin-icing device, face icing itself is far from new. In fact, Old Hollywood stars, including Marilyn Monroe, were famous for prepping their skin with the same refreshing facial ice bath, and in the 1990s, original supermodel Linda Evangelista shared her top pre-cover-shoot tip: rubbing ice under her eyes. More recently, aestheticians like Joanna Czech have been using everything from frozen aloe vera to icy teaspoons and face rollers as part of their famous A-list facials.
“I learned about the benefits of icing in beauty school more than 30 years ago, and I’m still using variations of it,” says Czech. “It’s not a gimmick – it really works.” However, icing is not for everyone. While it can give you a firmer skin texture, tighter pores and defined, puff-free features, it can also leave skin feeling ‘frosted’, dry, bumpy and dehydrated. “It’s not for every skin type,” warns Czech. “Especially if your skin is reactive, or if you have had any laser burns in the past.” She also points out that icing – unlike a great serum, cleanser or peel – is not an essential part of every skincare regimen. “If your skin can’t tolerate something cold from the ice box, then try something cool from the refrigerator instead,” says Czech. Sheet masks, eye gels, gua sha tools and face rollers are all fine to store in the fridge.