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STAUD

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Despite comparing her personal style to an art teacher, Sarah Staudinger is the master of that cool-girl LA look. The former Fashion Director at Reformation launched STAUD two years ago with partner George Augusto, and it quickly caught the attention of tastemakers Alexa Chung and Leandra Medine. Each collection is inspired by editorials of Betty Catroux, vintage clothing and downtown street art.

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