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Supermodel-turned-designer Liya Kebede founded her African-inspired line in 2007 after a trip to Ethiopia. Lemlem, meaning "to bloom or flourish" in Amharic, uses traditional artisans to produce hand-woven shawls in white cotton with ethnic-influenced embroidery. New York's most fashionable have fallen for her super-versatile pieces which "can be knotted into a scarf, worn as a sarong, or quickly tied into a bag."