Embrace Your Wanderlust With Zimmermann’s New Collection
Renowned for its laid-back silhouettes and feminine aesthetic, the Australian label has become the jet-set’s go-to, delivering versatile separates and glamorous dresses that work from beach to bar
With its endlessly sunny days and boardroom-to-beach lifestyle, it was natural that Australia’s fashion scene would become a world leader in warm-weather dressing. Exuding a quintessential effortlessness, the country is now renowned for its resortwear, offering year-round pieces that can seamlessly take you from sunrise at the beach to cocktails at dinner – and no brand embodies this stylish Aussie spirit better than Zimmermann.
Founded in 1991 by sisters Nicky and Simone, the duo arguably not only put Australia on the global fashion landscape, but set its mood entirely. It was, after all, one of the earliest brands to adopt painterly prints that walk the perfect line between bohemian and modern femininity.
From beachwear to billowing cotton dresses, Zimmermann was a pioneer in proffering resort wear as a category in its own right, amalgamating beachwear with exceptional tailoring. From the start, it offered whimsical pieces that were hardworking, and proved prairie-style designs could be polished; that dresses could be practical and pretty.
And that notion still rings true for Resort 2023 — a refined collection that will instantly elevate your suitcase staples and, crucially, work for every occasion. Think cotton mini dresses adorned in decadent patterns that add elegance when worn over a bikini, but also work with understated flats and a raffia bag for laid-back day trips or alfresco dinners. Just be sure to slip a cozy cardigan into your tote for when the evening chill sets in.
Meanwhile, breezy midi dresses crafted from sumptuous silks offer a down-to-earth refinement that turns heads at cocktail parties and strikes a stylish note at warm-weather weddings. Featuring sculptural cutout details and V-cut necklines, these sweeping styles need little accessorizing – team with barely-there heels, pared-back hair and a slick of lipstick for the perfect go-to look when you’re short on time but want to feel your very best.
Perhaps it’s only natural that Zimmermann truly understands what women want to wear, given the brand’s early roots in Paddington Markets, Sydney. It’s here that Nicky would design and create dresses to sell each weekend, and where she built the brand from the ground up with on-demand feedback from an ever-growing clientele. Then, in 1991, Simone joined forces with her sister to officially launch Zimmermann as a go-to label for bohemian aesthetes. Unsurprisingly, a store – and global acclaim – soon followed.
“With day-to-dusk versatility and undeniable timelessness, each design promises to be a trusty wardrobe ally in your vacation suitcase for seasons to come
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Indeed, since its inception, the label has been focused on delivering exquisite craftsmanship. And for Resort 2023, that artisanal touch comes to life in the form of the ‘Tiggy’ crochet dress — a mini style replete with colorful stripes and delicate ruffle detailing. It is at once modern and architectural, yet decidedly homespun too; a mood-boosting dress that offers a fresh alternative to print-adorned designs and is guaranteed to make you feel as vibrant as its rainbow hues. Tactile, tasteful, versatile: the dress stays true to the brand’s DNA, ensuring it can be worn to impress at dinner or down at the beach with your toes dug in the sand.
So, no matter where you’re heading, or what’s on the day’s agenda, there’s guaranteed to be a Zimmermann dress to suit every mood. And with day-to-dusk versatility and undeniable timelessness, each design promises to be a trusty wardrobe ally in your vacation suitcase for seasons to come.
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