The 7 Cult Brands Mastering Modern Minimalism
Create a capsule wardrobe that lasts with Pre-Fall 2025’s elevated essentials – timeless and of-the-moment investment pieces that provide plenty of space for sartorial self-expression. By LAURA JORDAN
One of the best things about getting dressed in 2025 is that the ‘rules’ do not apply. Denim after dark? Navy and black worn together? Wearing a sheer top sans lingerie? Your style is your own freedom.
Sartorial liberation, however, can also be quite overwhelming. With fewer dress codes and so much choice, where on earth do you begin? The answer is surprisingly straightforward: whatever your style or look – minimalist, maximalist, romantic or androgynous – if you get the wardrobe staples right, the rest will follow.
Classics like the perfect blue jeans, that just-right white tee or the enduringly chic LBD not only transcend trends but leave plenty of space for self-expression. Think of them as the scaffolding that supports your personal style. But even simplicity demands attention to detail – and, thankfully, nailing those wardrobe cornerstones has never been easier. The Pre-Fall 2025 collections saw designers propose elevated essentials that will go the distance in any well-curated closet. Proving that there is a very distinct difference between timeless and tenuous, this season’s impeccably executed staples are given a subtle revamp via unexpected – albeit understated – design details.
“Whatever your style or look – minimalist, maximalist, romantic or androgynous – if you get the wardrobe staples right, the rest will follow
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A jacket is the perfect starting point for mastering the modern classics. Invest wisely and a throw-on layer not only has mileage for a variety of occasions, but far beyond the season. Take the pared-back leather jacket from Loulou de Saison – the label founded by Parisian influencer Chloé Harrouche. In an uncompromising, ’90s-inspired silhouette, the blouson jacket would look just as good with jeans as it would with a late-summer party dress.
Alternatively, why not consider a suede jacket? Continuing to give the much-loved denim jacket a run for its money in the off-duty essential stakes. This season Veronica Beard proposes a luxe design in buttery soft suede with easy throw-on appeal, which can be worn with anything from tailoring to the brand’s ‘Kasey’ jeans (the denim is cleverly mixed with silk for added drape and movement).
Indeed, with the potential to instantly lift an item and a look, materials are of paramount importance when it comes to conquering the classics. A simple white T-shirt is thoughtfully crafted by Another Tomorrow, both in terms of fit and fabric, using an innovative fiber called SeaCell that is enriched with responsibly harvested seaweed. For a relaxed but polished look, pair it with the brand’s carpenter-style jeans in a matching hue, which are made from premium organic cotton, processed in a GOTS-certified Italian mill.
Veronica de Piante,(https://www.net-a-porter.com/shop/designer/veronica-de-piante "https://www.net-a-porter.com/shop/designer/veronica-de-piante") meanwhile, creates meticulously cut, Italian-made pieces that not only transcend seasons but generations. Case in point: the brand’s slate-gray shirt and pants. In lightweight pinstripe wool tailoring, they have a fluidity and ease as well formality and elegance.
Although tones of black, cream, white and gray are natural stomping ground for wardrobe essentials, you needn’t be limited to the traditional neutrals. By swapping stark white for the subtlest hint of yellow – like whipped vanilla cream – minimal maestro Jil Sander invites a closer look at its soft wool overshirt and matching midi skirt. (Side note: this gentle shade is particularly versatile; try it with camel, primaries and indigo denim).
Speaking of those finishing touches, don’t forget to get them just right. Starting from the feet up is a smart idea. Le Monde Béryl’s puckered, high-cut ballet flats possess the ease of sneakers and the polish of a pointed pump – giving them that much sought-after 24/7 appeal. Also known for its trend-defying footwear is Aeyde. The Berlin-based brand has attracted faithful fashion followers who know that once you find a great pair of shoes you don’t want to swap each season. With their exaggerated strap, the brand’s kitten-heel slingbacks look set to claim a new essential status.