Missoni’s maximal mastery
With her riotous prints, love of sparkle and intuitive understanding of what women really want from their clothes, Angela Missoni’s designs never fail to inspire and delight. Unsurprisingly, the brand’s Cruise 20 collection is no exception: from playful mini and midi dresses to failsafe separates, these mood-enhancing pieces are guaranteed to breathe new life into your everyday, and after-dark, look
It would be a tall order to try and name a fashion label more beloved than Italian heritage house Missoni. Founded in 1953 by husband-and-wife duo Rosita and Ottavio Missoni, from day one their mission was to push the limits of knitwear design; and they did just that. Thanks to their technical innovations, the brand was able to create featherlight clothing cast in myriad kaleidoscopic colours, quite unlike anything that had been seen before. They quickly revolutionised the industry and secured a place in the fashion canon. However, the reason the brand holds such a special place in the hearts of sartorialists the world over is more personal.
The brand has always been a family affair, with Rosita and Ottavio’s children, Vittorio, Luca and Angela, growing up alongside the family business, and all going on to take an active role within it. This came to a crescendo when, in 1996, Rosita passed the baton on to Angela, who assumed the role of creative director. In the years since, the house has grown to even greater heights, and Angela’s own daughter, Margherita Maccapani Missoni, has become a model and ambassador for the brand. All this has contributed to the idea of the Missoni family, and label, as a matriarchy fit for modern times.
Female empowerment is built into the brand’s DNA. Throughout the label’s long and illustrious history, many people have made comparisons between its distinctive designs and modern art. While this is a testament to the label’s point of difference in a crowded marketplace, it fails to acknowledge the profound impact the label has had on women’s wardrobes and the infinite wearability of its creations. With its signature chevron print, a Missoni piece is unmistakable and, crucially, timeless, perfect for women with a strong sense of self, who don’t wish to simply fall in line each season. Moreover, the exacting standards each of these ‘Made in Italy’ creations must measure up to means that, while you might buy one now, you’ll wear it forever.
“A Missoni piece is unmistakable and, crucially, timeless, perfect for women with a strong sense of self who don’t wish to simply fall in line each season
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Take a Seventies-inspired mini dress. Cut with dramatic bell sleeves and cast in palette-cleansing colors, this piece will be your fail-safe summer showstopper for years to come. Wear this simple style with sun-kissed skin and a sprinkling of golden jewels for a modern take on bohemia. Hoping to put a spin on your nine-to-five look? Invest in the brand’s printed knee-length dress. The nipped-in waist and elegant pleating is universally flattering, while the rich colors will ensure you stand out in the crowd. Want to solve the desk-to-dinner dilemma for good? Simply slip on a pair of barely-there sandals, along with a liberal helping of fine bracelets, and you’re ready for wherever the night takes you. After dark, imbue your look with laid-back glamour by opting for a luxe lurex midi dress. This subtly shimmering piece comes alive in the candlelight, making it the ideal option for date night. The sheer sleeves make a statement, while the waist detail creates definition. Style with dramatic drop earrings and a scene-stealing cocktail ring for high-octane evening glamour.
It’s apparent in the fit and feel of each of its effortless yet impactful creations that Missoni is a brand powered by women. The house complements and celebrates the female form; it’s no wonder its global fan base includes formidable figures such as Cate Blanchett, Kerry Washington and Gabrielle Union. Missoni is truly a master in the art of modern maximalism.