Barbour’s timeless jackets are given another chic twist courtesy of ALEXACHUNG
With its roots in the great outdoors, the British brand’s collection with ALEXACHUNG offers polished outerwear for every eventuality
Only ALEXACHUNG knows exactly how to reinterpret Barbour’s house codes to create coats that are seamlessly fitting for both city and countryside living. The model and designer has grown up with the British heritage brand — first as a keen horse-rider in her youth, and later at music festivals, where the label’s weather-appropriate wax jackets became a beloved mainstay of her everyday attire in the fields.
So synonymous are Barbour’s corduroy collars with Chung’s own personal style that this enduring collaboration is now in its fourth season; she cut her teeth as a designer after establishing her namesake London-based fashion label in 2017. And in true Alexa style, Chung stamps her signature irreverence on her collection for Barbour this season, for which she delved into the brand’s archive in the North East of England, seeking inspiration in its timeless jackets from bygone eras to turn them into covetable pieces for the modern woman’s wardrobe.
“Chung stamps her signature irreverence on her collection for Barbour, turning its timeless jackets into covetable pieces for the modern woman’s wardrobe
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Seamlessly weaving aesthetics with function, pockets are a standout feature of this collection, splashed with thoughtful abandon across boxy, oversized jackets and mid-length coats — ideal for fitting in the essentials on off-duty days. The brand’s signature wax jackets are elongated in oversized proportions this time, making them decidedly contemporary and perfect for pairing with jeans and a cozy knit on cooler days.
Few coats in the closet are as versatile as a trench coat. Yet this season, the quintessentially British staple becomes the ultimate smart-casual hybrid, with a clever use of Barbour’s classic quilting — the ‘Delia’ coat blends the more urban cinch-waist style with an air of outdoorsy equestrianism that will ensure it will be a beloved addition to closets. Shrug it on over tailored pants and boots to pound city pavements or dress it up with a painterly printed tea dress for a look that is regally down to earth.
“The brand’s signature wax jackets are elongated in oversized proportions, making them decidedly contemporary
”
Barbour excels at countryside chic; the brand, established in 1894 and beholder of a Royal warrant, is beloved by the British monarch, who often wears its quilted jackets during her days spent among the rolling countryside in Scotland. This inspiration culminated in a cropped cherry-red jacket with contrast collar and pockets — a silk scarf, tied at the neck, would prove the perfect accessory.
More than ever, we want the pieces in our wardrobes to work hard for us, and Barbour’s long-standing legacy with British craftsmanship and time-tested garments ensures these pieces will be both trusted and treasured for seasons to come.