A phone for fashion
Thom Browne and Samsung are setting the bar high for the next generation of stylish smartphones with their ultra-stylish Galaxy Z Flip Thom Browne Edition phone and accessories
Three-time CFDA Award-winner Thom Browne has always been at the forefront of New York’s fashion scene; and precision tailoring and sophisticated shirting with an avant-garde edge are his hallmarks. Forever seeking to innovate and push boundaries, Browne has announced one of his most exciting partnerships to date by teaming up with the South Korean tech company, Samsung.
Wearable tech is a term that may still sound a little futuristic, but the future is definitely here as our smartphone and its accessories have become essential parts of our everyday look. From phone covers to smart watches and wireless earbuds, we desire chic, cool and contemporary pieces that will enhance our personal style. So, when conjuring up a pioneering foldable phone, Browne and Samsung also created bona fide fashion accessories that are aesthetic extensions of the Thom Browne uniform: meet the exclusive, limited edition Galaxy Z Flip Thom Browne Edition smartphone, watch and earbuds.
“Wearable tech is a term that may still sound a little futuristic, but the future is definitely here as our smartphone and its accessories have become essential parts of our everyday look
”
With an acute eye for detail, even the packaging is elegantly designed, in eco-friendly faille gray folding paper, with the distinctive Thom Browne brand colors to elevate the unboxing experience. As for the phone itself – which comes in an elegant warm gray with the iconic Thom Browne stripe – from the moment you switch it on, you are immersed in the Thom Browne world, as the software reflects the brand’s house codes. Turn it on and off and you’ll be greeted by a stylish animation of venetian blinds opening and closing, calling to mind Browne’s flagship stores (see the label’s Instagram @thombrowneny for a preview).
“Thom Browne’s elegant yet cutting-edge designs have earned him a loyal fanbase of iconic tastemakers, including Michelle Obama
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Elsewhere, app icons are rendered in classic fonts and sound notifications include key taps on a typewriter, an analogue ringtone and shoes tapping down a marble floor. Meanwhile, the sleek two-part phone case is inspired by Thom Browne’s black pebble-grain leather Longwing brogues. The earbuds, also in gray, match the gray leather watch strap – both with Thom Browne’s signature four-bar detailing and trademark stripe, conjuring a refined uniformity.
Fans of the brand may already know that Browne originally went into acting, in LA, and while he was auditioning for parts and filming commercials, began altering vintage men’s tailoring. Eventually, tailoring became a passion project and Browne relocated to New York in 1997. There, he went on to work for Giorgio Armani, before launching his own menswear label in 2001, later branching into womenswear in 2011. His elegant yet cutting-edge designs have earned him a loyal fanbase of iconic tastemakers, including Michelle Obama, Millie Bobby Brown and Janelle Monáe. And now, fans of the brand can have a total Thom Browne look, right down to their all-essential smart phone.
The Samsung Galaxy Z Flip Thom Browne Edition is now available from Samsung