Your summer arm candy sorted, courtesy of BOYY’s classic bags with a thoroughly modern twist
A favorite of fashion insiders since it launched in 2006, BOYY’s singular aesthetic has seen the brand become a go-to for discerning dressers who like their looks to have a point of difference
Established in 2006 by Wannasiri Kongman and her husband, Jesse Dorsey, accessory label BOYY has succeeded in becoming one of the industry’s most enduring young-luxury labels – thanks to the effortless way it blends cutting-edge and classic design. Launched during a time when the market was saturated with super feminine, embellished and extravagant designs, BOYY represented a cool and understated alternative – which is why it didn’t take long for fashion insiders to sit up and take note. Fast-forward to today and this timeless label is still the final word in insouciant accessories. Worn by everyone from Jennifer Lopez and Taylor Hill to Tamu McPherson, Emily Ratajkowski (aka @Emrata) and Blanca Miró Scrimieri, a BOYY bag, with its clean and crisp design detail, offers the perfect finishing touch for any outfit.
BOYY doesn’t adhere to seasons in the way that more traditional fashion houses do – instead focusing on finessing and releasing a limited amount of signature styles, underscoring their emphasis on timeless design and eschewing the industry’s obsession with relentless ‘newness’. The label’s fans will, therefore, be delighted to learn that BOYY recently teamed up with NET-A-PORTER to release an exclusive collection of covetable handbags based on their most iconic styles. The result? Six delectable designs that perfectly combine practicality, polish and personality. Each of these new iterations has its roots in a dream destination – from rugged Italian coastlines to African deserts and the tranquillity of Germany’s Black Forest. Consider these a kind of sartorial outlet for Kongman and Dorsey’s wanderlust – something we can all relate to right now.
Whichever styles and colors you gravitate towards, the architectural qualities of BOYY’s designs will elevate everything from blue denim and track pants to oversized suiting and summer dresses. And it’s not just the exquisite construction and faultless qualities of BOYY bags that make them endlessly wearable… They are capacious enough to carry all of your daily essentials, too – and then some.
“A BOYY bag, with its clean and crisp design detail, offers the perfect finishing touch for any outfit
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Of course, the need to take a more sustainable approach to fashion is something we’ve all become increasingly aware of over the last few years – and BOYY is making changes to ensure it plays its part too. Two of the styles in this exclusive capsule collection, the ‘Karl Shumai’ and the ‘Shoulder Box’, are part of a design initiative the label started last year called BOYY Up – the mandate of which is that all designs must be produced strictly from recycled stock products or using stock materials. This is a perfect evolution for a brand so tirelessly committed to designing pieces that are seasonless. Which, ultimately, means that they will have a cherished place in your closet for years to come.