The Beauty Memo

5 TikTok Beauty Trends Worth Trying – And 1 To Avoid

TikTok’s recent shift in beauty-focused content has made the platform a breeding ground for upcoming trends and innovative ‘hacks’ that will streamline and enhance your beauty routine for the better. LAURA CAPON investigates…

From left: Rose Inc Blush Divine Radiant Lip & Cheek Color; Slip silk hair ties; T3 Whirl Convertible Styling Wand; Angela Caglia Rose Quartz Gua Sha Lifting Tool; Charlotte Mensah Manketti Hair Oil; Westman Atelier Baby Cheeks Blush Stick; Refy Brow Pencil; Virtue The Perfect Ending Split End Serum

The ponytail plus

It’s likely your ponytail has been reserved purely for at-home workouts, but when celebrity hairstylist Chris Appleton shared his hack for achieving a voluminous pony without the use of hair extensions, it went viral – and millions have been enthralled by this technique.

Appleton’s simple TikTok hack involves tying your hair into a half ponytail, but rather than leaving your bottom section loose, he splits it in two. Both sections are then pulled over the top of your existing ponytail (one from the left side and one from the right), before securing with a second hair tie. The result? A voluminous, layered pony that works on and off the treadmill.

There is a perfect lip shade

We may all have spent many an hour trying to find the ultimate lip color, but it seems that TikTok user Kenzie B was the one to finally solve our eternal dilemma.

In her viral video (which even influenced Charli D’Amelio – the most-followed person on TikTok, with more than 141 million followers), Kenzie shared that the three things you need for your “perfect lip shade” are already in your makeup bag, and – spoiler alert – none of them are a lipstick. In her TikTok video, Kenzie B recommends an eyebrow pencil as lip liner, blusher on her lips, and a clear gloss to top it off. And the results are impressive – especially if you’re a fan of the ’90s supermodel pout we’ve seen making a comeback. But, be warned – if, like D’Amelio, your eyebrow pencil is black, her TikTok suggestion may not be for everyone.

Cheating your cheekbones

A mixture of ‘Zoom face’ and investing more time into our beauty rituals has caused a rising interest in facial massage and microcurrent devices, all of which promise to unearth those long-lost cheekbones. And when you search ‘Nuface’ on TikTok, you’re met with a vast array of videos of people trying out the infamous microcurrent device – including beauty editor Sarah Galyean’s.

Microcurrent therapy works by using low-level electrical voltage to stimulate facial muscles, and, judging by the befores and afters, they really do work. This muscle-firming microcurrent device fits snugly between the contours of the face, working painlessly over the jawline, cheek and brows. Use it three times a week after applying NuFace Gel Primer to refine and streamline features, or just a one-off will give you the perfect pre-event, pre-makeup ‘refresher’.

The one-dot trend

Contouring can be confusing, but this genius tip by makeup artist Megan Lavallie makes attempting to coax out cheekbones effortless. Rather than attempting to blend a straight line from your cheek to your hairline, Lavallie uses a cream contour to apply one single dot of color. Once that dot is softly blended out, you’re left with a subtle contour that cheats the effect of higher cheekbones. In her TikTok demo, Lavallie places the dot in the middle of her cheek, but if you’re feeling a little lost as to where to begin, follow her advice: “There is this one spot on your cheek where, if you poked a hole through, it would touch your teeth.”

The tool that’s trending

Whether they’re being displayed in homes, carried in purses, or used in water-bottle filters (yes, really), crystals are everywhere right now, including TikTok. With two billion views and counting, #crystaltok is a beauty trend that’s become a permanent fixture in our regimes – and for good reason. From jade rollers to rose-quartz gua sha and germanium facial massagers, crystal tools work by relaxing muscles and moving circulation to shift puffiness and add glow. The key, however, is using slip – try water, an oil or even over a sheet mask, but never use a tool on bare skin.

And the one to avoid…

Skincare as haircare – it makes sense. But when TikTok users started adding hyaluronic acid to their haircare routines, many dermatologists, including Dr. Whitney Bowe, pointed out that doing so could actually do more harm than good. That’s because hyaluronic acid is a humectant, so it traps moisture, but doesn’t seal it in. That’s why you always follow up with a moisturizer packed with emollients or occlusives in your skincare routine. Without sealing that moisture in, Dr. Bowe warns that you will dry your hair out even further, so look for products that are formulated with hyaluronic acid but seal moisture in with an oil, such as argan or jojoba.