The Beauty Memo

Jasmine Tookes On Her Beauty And Wellness Secrets

Model and co-founder of beauty brand Brunel, JASMINE TOOKES shares how she gets her skin so radiant, why she streamlines her skincare routine and how she finds balance as a mother of two

Beauty
Jasmine Tookes

First thing in the morning…

…I drink a big glass of water. Then I wake my kids up and spend a little time with them before the day really starts. I love having those first few moments together before I begin work.

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My morning skincare routine is pretty simple

I cleanse, use a vitamin C serum, an eye cream and a moisturizer – and always apply SPF. I’m very diligent about sunscreen, especially with how much I travel and living in California. I really want my skin to look fresh, hydrated and glowing.

If I have a breakout…

…I leave it alone! The more I touch or pick at something, the worse it gets. I’ll use a targeted spot treatment and let it heal.

For dehydrated skin…

…I layer hydration and simplify everything else. I’ll use a hydrating serum, richer moisturizer and a hydrating mask if I need an extra boost – especially after traveling.

In the evenings…

…I cleanse thoroughly – especially after a shoot – and follow with my serums, tretinoin [a prescription only retinoid] and moisturizer. I also love taking a warm shower and applying Brunel Renewal Hair and Body Oil all over my body afterwards. It’s my little night-time ritual and leaves my skin feeling really soft and hydrated – and the scent brings me a sense of calm.

I love red-light therapy

I use the CurrentBody LED Hair Growth Helmet for my hair and scalp and the Shark Beauty CryoGlow Clinic LED Face Mask for my face. They’re so easy to incorporate into my routine – and, with consistency, I really feel like they’re a great addition to how I take care of my skin and hair.

On a bad face day…

…I do less! I keep my skincare gentle, hydrate, use a little concealer where I need it, add some color to my cheeks and move on. Sometimes your skin just needs a break.

My beauty routine is definitely more efficient now I’m a mom

I’ve learned what actually makes a difference for me – and I cut out the rest. I keep the products I use every day together and love anything that multitasks.

My signature everyday makeup look is…

…fresh, glowing skin, a little contour, a warm dewy blush and a nude lip with brown lipliner. I always want to look polished but still like myself.

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I love making my shower a little self-care moment

I exfoliate regularly and always hydrate my body afterwards. I really believe the skin on your body deserves the same attention as your face. It’s something I’m obviously very passionate about with Brunel. A really good body oil is my beauty hero product – Brunel Renewal Body Oil is the one I reach for most. I’ve always loved body oils and beautiful, hydrated skin, and this instantly leaves my skin feeling soft, healthy and glowing. Whenever I have any kind of skin irritation, it’s my savior.

If I want extra glow…

…I’ll layer on Brunel Pearl Glow Body Oil, especially on my shoulders, arms, legs and décolletage. It gives the most beautiful, healthy-looking luminosity without feeling overly glittery.

My hair goes through so much with work…

…so hydration and protection are really important to me. I always use sulfate-free products and I love Kérastase. I regularly do hydrating masks and use detanglers, a leave-in conditioner and heat protection. Whenever I can, I also give my hair a break from styling.

Strength training is my workout of choice

I love feeling strong – and, especially after pregnancy and postpartum, I’m much more focused on consistency and feeling good in my body.

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I’m not overly restrictive with my diet

I focus on protein, vegetables, whole foods and staying hydrated – but I also really believe in balance. I feel my best when I listen to my body rather than following strict rules.

My mom taught me that taking care of yourself is about more than looking good

It’s how you carry yourself and how you feel. She also taught me to moisturize from head to toe, which definitely influenced my love of body care.

I love a little extra self-care before a big shoot or event

I’ll do eye masks and a hydrating face mask – I love the Sulwhasoo Concentrated Ginseng Renewing Creamy Mask. If I have time, I’ll also get a lymphatic massage so I feel refreshed and ready for the next day.

My favorite party beauty look…

…a sleek bun or really polished, glossy hair with glowing skin. I’ll add a little more definition to my eyes, bronzed cheeks and a nude lip. I always want it to feel elegant and effortless.

Becoming a mother completely changed my perspective on wellness and self-care

My time is so much more precious now, so it’s less about doing everything and more about doing the things that genuinely make me feel good.

I keep my bedroom really calm and peaceful

I don’t have a TV in my room, which I love. I put my phone away, take a warm shower and do my night-time skincare and body-care routine. Those little rituals help me switch off.

My family and home life keep me grounded

My life can be very fast-paced, so being home with Juan and the kids always brings me back to myself. Being outside, spending time together and having dinner at home are the things that really recharge me.

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Jasmine Tookes at Le Grand Dîner du Louvre – aka the French Met Gala – in Paris in 2025

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