The Fashion Memo

The forever piece: an Audemars Piguet watch

All pieces, Audemars Piguet

Audemars Piguet designers are artists first and foremost – masters of aesthetic quality and craftsmanship. From the whimsical shapes found in the Art Nouveau movement to the geometric lines of the Art Deco period, the brand – which was founded in Switzerland in 1875 – is designing time by taking inspiration from the visual nuances of bygone eras.

That said, Audemars Piguet is by no means stuck in the past – its muses may be traditional, but they always have one foot firmly in the future, which explains why famous fans of these timeless timepieces range from Serena Williams to Olivia Palermo. There are styles in frosted gold, quartz and opal, which bring eveningwear to life, while the Millenary’s intricately woven straps are delicate enough to elevate your look throughout the day.

Each watch is meticulously pieced together: every design begins with a wax prototype to ensure that it is sculpted to perfection. Take the cult Royal Oak, with its statement octagonal bezel shape that perfectly complements any look – from tailored workwear to off-duty denim. Whatever the occasion, rest assured that every piece by Audemars Piguet is crafted with personalized love and precision.