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Art of Style

What does the future of fashion really look like?

Christopher John Rogers’ FW20 presentation

From the closure of factories worldwide during lockdown and the ambiguous future of fashion shows to consumer tastes transforming overnight, the aftermath of the global health crisis will be felt for years to come. Here, NET-A-PORTER’s global buying director ELIZABETH VON DER GOLTZ and fashion director KAY BARRON contemplate what this might mean for the future of fashion…


Tastes are changing

“We have seen a significant increase in certain areas. As a result of salon and spa closures, beauty products have seen the biggest growth worldwide; sales show self-care has become increasingly important to our customer. From the spike in sales of beauty tools and devices – Angela Caglia’s Cellreturn LED Wireless Mask has been a best-seller – to high-performance skin and haircare brands such as Dr. Barbara Sturm, Augustinus Bader and Philip Kingsley, we can see that customers are finding new ways to recreate their favorite treatments from home. In keeping with this, other categories that have been outperforming are loungewear, pajamas and sportswear – with running proving to be the lockdown workout of choice.” Elizabeth von der Goltz