Seeking Sartorial Escapism? Look No Further Than Farm Rio
With its powerhouse prints and signature summer spirit, the Brazilian brand’s SS22 collection delivers unadulterated joy
Having started life in 1997 on an independent fashion stall in Rio de Janeiro, Farm Rio has become one of Brazil’s most coveted labels. And with evocative colors, bold silhouettes, distinct cultural influences, and an endless vacation vibe serving as its house hallmarks, it’s easy to see why. The brand’s Instagram bio reveals its intentions “to dress in happiness year-round”, and its powerful prints and joyful designs are like a shot of sartorial serotonin.
What’s more, co-founders Katia Barros and Marcello Bastos are dedicated to protecting their main muse, mother nature, and have joined forces with the non-profit organization One Tree Planted to give back to the environment by planting one tree for every purchase made, supporting critical reforestation efforts in Brazil’s Amazon rainforest and Atlantic forest. Now a 100 percent carbon-neutral company globally, Farm Rio is continually looking for innovative ways to lessen its impact on the planet – and prove fashion needn’t cost the earth.
“Versatility is key to the brand – and the busy, multifaceted lives of modern women are well catered for
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Indeed, ‘look good, do good’ is an ethos we can all get on board with – and it would be impossible to slip into the ‘Magic Forest’ maxi dress in vibrant vermilion and not feel incredible. City or beachside, style it with flatform espadrilles and a basket bag for the ideal summer aesthetic. Likewise, the label’s cheerful sunflower-strewn separates are instant mood boosters and pair perfectly with a stack of fine-gold bangles and leather sandals. Whether you’re on vacation on not, the blue tie-dye romper also embodies that signature carefree spirit, and works equally well with pool slides or sneakers. To take this sentiment into colder climes, look to the patchwork leopard-print cardigan in pops of red and pink, and layer it over jeans and a T-shirt for an enlivened off-duty look.
While always directional, there is a cool vintage vibe to Farm Rio’s collections, too. Cue its mixed-print windbreaker, which has a distinctly ’80s silhouette and can be worn with the matching shorts on balmy days, or layered over knitwear and high-rise denim come fall. In short: versatility is key to the brand – and the busy, multifaceted lives of modern women are well catered for.
Need more styling inspiration? Look to some of the label’s many celebrity fans, including Janelle Monáe, Ana de Armas and Priyanka Chopra. Following two years spent largely in loungewear, Farm Rio is bringing big, joyful style energy. And so we’re here for it.