The First Drop From Adidas By Stella McCartney’s SS22 Collection Is Here
Combining striking prints with functional silhouettes, ADIDAS BY STELLA MCCARTNEY’s pre-season capsule for SS22 has been consciously crafted to help reduce its impact on the planet
Collaborations in the world of fashion are everywhere these days. Each season, some of the world’s biggest luxury houses are partnering with brands in unique and unexpected ways to bring their pieces to a whole new audience and generation. Yet there are two names that have stood the test of time with their long-term and successful partnership while transcending the ‘fashion-collab’ buzzword status: Stella McCartney and adidas.
As pioneers in their respective fields, the British designer and sportswear giant joined forces in 2004 to launch adidas by Stella McCartney – a collection of high-performance sportswear for women, spanning a wide range of disciplines including running, yoga, tennis and swim. Fusing adidas’s cutting-edge technology with McCartney’s signature style and commitment to conscious fashion, every collection is both functional and innovative. What’s more, year on year, the brand supports women worldwide, championing causes that aim to inspire and empower – the perfect demonstration of the combined strength of working together.
In its mission to make “what’s best for the athlete better for the planet”, breaking new ground in materials science is a crucial part of adidas by Stella McCartney’s DNA. All pieces in the SS22 pre-season capsule have been made in part with recycled materials, including Parley Ocean Plastic® – upcycled plastic waste that is intercepted on remote islands, beaches and shorelines, in partnership with environmental organization Parley for the Oceans.
“When designing the looks, versatility and comfort were at the forefront. It was important for the pieces to be functional; we wanted them to work both in the gym or on the street
”Stella McCartney
However, this conscious design ethos in no way compromises the style or wearability of the pieces. “When designing the looks, versatility and comfort were at the forefront. It was important for the pieces to be functional; we wanted them to work both in the gym or on the street,” says Stella McCartney of the pre-season capsule. “Of course, style is core to each collection and the capsule uses bold prints and casual silhouettes that blur the lines between high-fashion and high-performance.”
Developed by an all-female team, the new ‘Ultraboost 22’ sneaker taps into female-specific insights to deliver a product tailored to the female foot. Key features include a narrower heel cup designed for minimal heel slip, shallower forefoot profile and strengthened instep area for added support.
Featuring bold prints, cool colorways and retro silhouettes, the capsule has a streetwear-inspired aesthetic that feels both nostalgic and of the moment. The relaxed and oversized tracktop and trackpant set, made with 100 percent recycled polyamide, has been designed with an emphasis on comfort, incorporating fitted cuffs and lightweight woven fabric that was chosen for its breathable qualities to ensure the pieces feel as good as they look.
Elsewhere in the collection, the ‘TrueStrength’ fitted cropped top and ‘TruePurpose’ stretch shorts are constructed with ‘Aeroready’ technology, innovatively designed to keep athletes feeling fresh, dry and in the zone. The second-skin fit allows superlative freedom of movement, while the playful leopard print makes a striking statement both in the gym and on the street.
“We have lots more to come this season, which we can’t wait to share,” says McCartney. Watch this space…