Let Zimmermann’s Summer-Ready Collection Inspire Your Next Getaway
Once again, Zimmermann has us dreaming of island living, with a surf-inspired collection comprising raffia bags and sunset shades
As a brand, Zimmermann has always given swimwear the high-fashion treatment, presenting bikinis with beautiful, event-worthy dresses. The beach, then, is at the very heart of its aesthetic.
Surf culture was celebrated at the Australian label’s spring/summer 2025 Paris Fashion Week show, as clips of the ’70s surf movie Morning of the Earth were projected in the Palais de Tokyo while models wafted past. The collection felt sun-drenched, with subtle nods to surf culture – from dolphin necklaces and aloha prints to the surfboard motifs used in handbag chains – and all with an elevated feel that was never too literal.
Co-ords have always been a core offering at Zimmermann, and SS25’s shorts sets are designed to make warm-weather dressing easier, taking you effortlessly from surf to sunset. This summer, we love the butter-yellow jacquard towel shorts with matching long-sleeved top, both of which sport a statement fringed trim. Thanks to the absorbent fabric, this is quite literally the best thing to throw on over a swimsuit post-dip, while the yellow is undoubtedly the color of summer 2025. The dark-denim co-ord with drawstring shorts, meanwhile, will work for everything on your vacation itinerary, from sightseeing to a poolside lunch.
“SS25’s shorts sets are designed to make warm-weather dressing easier, taking you effortlessly from surf to sunset
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It’s the raffia handbags, though, that are really inspiring us to book our next adventure. Basket bags have long been a summer staple, aligned with a Riviera aesthetic. However, in recent years, they have been repositioned as a cult designer buy. These woven bags have more design flair than their predecessors, and Zimmermann has created the ultimate beach bag for summer 2025. Generous in proportion, this raffia iteration will stylishly house all your beach essentials, with enough room for a book, towel, SPF and, should you wish to head straight out for dinner, a pair of heels. It features long leather handles, with a scooped cut-out beneath so the bag neatly tucks under your shoulder, while the curved silhouette makes it both distinctive and fashion-forward.
Crafted using traditional weaving techniques, the bags are decorated with striking prints, including a zebra pattern realized in both brown and black colorways. Mirroring the fringed theme that appears across the collection, another basket style is adorned in layers of fringed raffia, with a bohemian spirit that is ideal for effortless summer styling. They are designed to be worn with everything in your suitcase, from a practical airport look and the brand’s signature colorful bikinis to printed maxi dresses.
Whether you’re heading to Ibiza or Indonesia, Zimmermann has been reimagining beachwear since it was first founded in 1991. The story started with sisters Nicky and Simone Zimmermann selling dresses on a market stall; fast-forward 30-plus years and it is now one of Australia’s greatest fashion exports, responsible for changing the landscape of resortwear globally. Over time, the brand has developed a number of signatures that make all its garments distinctly Zimmermann, from painterly prints to ruffled, high-waisted bikinis. With such an elegant and timeless aesthetic, you can trust that these are pieces that will accompany you on all your beach adventures, this year and beyond.
Discover Zimmermann SS25
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