15 Stylish Instagram Accounts To Follow For Interior-Design Envy

An elegant living room that epitomizes the classic yet contemporary style favored by @reathdesign

From renovations to reclamations, ceramics to curiosities – OLIVE WAKEFIELD spotlights the best design-focused Instagram accounts that are sure to send your bookmark folder into overdrive

Discover @reathdesign’s bold but laid-back authenticity – where rural goes retro

Reath Design

LA-based studio Reath Design has set the grid on fire with its eclectic yet accessible designs – think mid-century modern condo meets English country home. In the same vein as the master of ‘mix and match’ Beata Heuman, the team expertly dabbles in statement wallpapers and retro motifs, without veering into chintzy. Be prepared to bookmark every post. @reathdesign

Playful eccentricity is @maximilianhurd’s unapologetically maximalist forte
Max Hurd’s distinctive style always includes an eclectic mix of trinkets and vintage finds

Maximilian Hurd

Look no further than designer Max Hurd’s opulent Instagram account for a masterclass in maximalism. The self-confessed dandy has left no corner of his London pad unadorned, with trinkets, objets and supersized artworks dripping from every jewel-toned wall, which he co-designed with long-term collaborator Benedict Foley. Follow him for one big, dazzling smorgasbord of clashing prints and vintage finds that reference everything from Oscar Wilde to Brazilian bordellos. @maximilianhurd

A cool yet classic kitchen beautifully illustrates@augusta.hoffman’s luxurious but pared-back style; while @rachelchudley’s showstopping bathroom shows off the London-based designer’s love of exquisite murals and accessories

Augusta Hoffman

New York-based Augusta Hoffman is fast becoming the go-to for that highly coveted pared-back, Rose Uniacke look – think shearling, sectionals and sandy-hued schemes all round. Since launching her design studio in 2019, Hoffman has built up a clientele that includes celebrity wedding-dress designer Danielle Frankel, whose new atelier – with its sleek, poured-concrete floors and mohair-covered ’70s furniture – is pure lo-fi-luxe perfection. @augusta.hoffman

Rachel Chudley

No one masters color and texture quite like London-based designer Rachel Chudley. Her creations tip over into the realm of fine art, with intricate murals, marbles and captivating paintings in every space. Chudley’s clients – rock stars and actors among them – have been known to cry with joy at their room reveals. @rachelchudley

For soothing chillout vibes, @marielouise_sjogren_design’s rustic Swedish style offers an instant dose of comforting hygge

Marie-Louise Sjögren

Sjögren’s Instagram posts may well stop you in your tracks, thanks to an instantly recognizable curation of blissed-out, barefoot vibes. Her country abode on the Swedish coast – with its breakfast room overlooking the ocean – could be straight from a film set; and her beautifully simple, rustic interiors are utterly ecapist. This Instagram account is the perfect visual antidote for any overstimulated city-dwellers who are craving rural respite. @marielouise_sjogren_design

Marvel at @barlowandbarlow’s surrealist pink bathroom at Kin House, and @campbellrey’s ode to European splendor through its beautifully curated feed

Barlow & Barlow

Barlow & Barlow design studio has a knack for trailblazing a trend – just look at its latest project, Kin House, for proof. The Fermoie fabric-wrapped bath and blush pink, squiggle-tiled bathroom (which recently lit up social media) is just the tip of the iceberg in this vast portfolio of playful designs – all with viral potential. Follow for a masterclass on how to pull off florals, scallops and pelmets without things getting too chintzy. @barlowandbarlow

Campbell Rey

The impossibly tasteful duo Charlotte Rey and Duncan Campbell are the design prodigies behind some of the best-looking rooms on Instagram these days. Campbell Rey’s distinctively eclectic style – all jewel tones, animal prints, lacquer and low-slung furniture – references everything from Renaissance masters to Italian interiors of the 1970s. It’s difficult to resist their glossy world and its ability to transport you to another era. Look out for their restoration of a Belle Époque villa in Italy, to be unveiled soon, plus their covetable collaboration with rug company Nordic Knots. The latest design is inspired by the grandeur of Hotel Il Pellicano, no less. @campbellrey

You can easily lose hours scrolling’s feed of soul-stirring historic homes – and they’re all for sale


Converted chapels, rambling rectories, quaint coastal cottages… It’s as if Inigo has gathered every dream home imaginable and opened the doors for the world to see. From the same team behind The Modern House, Inigo may technically be a real estate agent, but don’t be surprised if you find yourself returning again and again just for the interiors eye candy. For the unversed, expect a fly-on-the-wall tour of Britain’s finest DeVol kitchens, rose-arched gardens and Beata Heuman-worthy soft furnishings.

Lucy Williams Home

What a treat it is when a bona fide style icon turns their hand to a house renovation – in this case stylist Lucy Williams, who has channeled her impeccable taste into her London fixer-upper. Sneak a peek at her collection of beautiful pieces by Beata Heuman, Alma Berrow, Faye Wei Wei and more. Stay tuned for her live Q&As, where she generously shares her years’ worth of research and insider tips, including her little black book of the makers she loves. @lucywilliamshome

Anissa Kermiche

Designer Anissa Kermiche is always ahead of the curve, with her voluptuous vases and shapely sculptures that prettify the homes of many a style icon. Rosie Huntington-Whiteley is often spotted filming her beauty tutorials with one of Kermiche’s famous ‘Love Handles’ vases perched in the background, while Pernille Teisbaek fills her ‘Breast Friend’ vessel with fresh lilies. True to form, Kermiche’s own home is also a feast for the eyes. Head to her Instagram account for a peek at her effortlessly pared-back, Parisian-style pad – all neutrals and soft curves. @anissakermiche

Home inspiration, interiors discoveries and the gritty details of renovating are the promises of @lucywilliamshome
@pieceslondon_ is a delicious curation of interiors, arts and culture from around the world


This thoroughly eclectic curation of interiors, arts and culture is the antidote to any scroll slump you may find yourself in. From David Hockney’s Crayola-colored LA bungalow to chef Laila Gohar’s airy New York loft, Pieces has collected beautiful rooms around the world and created the ultimate interiors mood board. @pieceslondon_

Design classics meet quiet luxury – with a dose of before-and-after renovation reality – in the home of @little_georgian

Little Georgian

This glorious account is proof that living in a period property doesn’t have to be all florals and frills. Little Georgian’s Eirwen Oxley Green knows a thing or two about renovations – this apartment is her ninth – and with a qualification from design school KLC to boot, her expertise can be felt in every corner of her exquisite home, as well as in her Guides series, which demystifies popular design and decorating conundrums. Enjoy glimpses of her statement tiled floors, heavenly walk-in larder, marble-topped Shaker kitchen and wisteria-wrapped courtyard. @little_georgian


In what can only be described as the need-to-know destination for design lovers, interiors icon Laura Jackson has assembled her favorite brands into one big shoppable mood board: Glassette. It’s a place to discover new makers, as well as peek inside the homes of various creatives (as featured in the Glassette journal), all with the seal of approval from one of the best eyes in the business. @glassette

Bettina Ceramica

Inspired by childhood memories of summers spent sifting through seaside markets in Italy with her Ligurian mother, designer Natalie Sytner has brought the traditional Italian ceramics she grew up with over to the UK and launched Bettina Ceramica. They include delicate pastel-colored shrines, moustachioed head-shaped vases, sun-baked terracotta baskets – and the famous wavy-trimmed fruit bowl. Each piece is bound to bring some Mediterranean sunshine to the grayest of days. @bettinaceramica

Head to @glassette and prepare to fall in love with all the interiors ephemera you never knew you needed
A made-to-order ‘Toucan’ bench, which can be found at Sister by Studio Ashby. Image: Studio Kix / @sisterbystudioashby

Sister by Studio Ashby

Every room in your house is crying out for this collection of wildly covetable vintageware and bespoke furniture from supernova style-setter Sophie Ashby – founder of the award-winning design powerhouse Studio Ashby. Ashby is the visionary behind some of the most re-shared rooms on Instagram, so steal a bit of her timeless style with these perfect pieces. @sisterbystudioashby

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