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The Fashion Memo

The new denim rules

L-R: Re/Done, Balmain and 3x1 FW18

Update the most hard-working section of your closet with our guide to the newest shapes in denim and the in-demand names making them


The key shapes

If you haven’t embraced it already, then you’ll want to get involved with the high-rise, straight-leg jean, currently doing a good job of ruling the runway, front row and the closets of pretty much every influencer you care to name. Not working for you? The ’90s-inspired wide-leg jean is popping up everywhere too, and is a great warm-weather choice thanks to the loose, airy fit and how brilliantly chic it looks with sandals. Make sure you go slightly cropped to keep the effect streamlined.

  • Totême
    High-rise slim-leg jeans
    Cropped high-rise wide-leg jeans
  • Goldsign
    The Benefit high-rise straight-leg jeans

How to wear it now

The message this season? Don’t hold back: emerging and established labels alike are encouraging us to wear denim from head-to-toe. Effortless yet high-impact, the key to nailing the look is getting the wash right. Our advice? Find a label that works for you in terms of fit and color, then invest in a few different pieces that you can mix and match. If you’re after a more directional look, tap into this season’s ’80s nostalgia and try Miu Miu’s stone-washed co-ords. For something a little more elevated, forgo classic blue washes in favor of Matthew Adams Dolan’s tailored white two-piece.

Matthew Adams Dolan FW18
Featuring: Isabel Marant, Eckhaus Latta, Ganni FW18

The essential shades

When it comes to blue, you’re aiming for a slightly faded Californian shade for everyday denim, with less of a focus on rips and frayed hems than in previous seasons. If you want to take a more polished, work-appropriate approach, then take your cues from the likes of Khaite and Goldsign and opt for crisp, clean-lined shapes in raw indigo denim. Isabel Marant has been flying the flag for white denim (especially in those relaxed, wide-leg jeans), while for feminine dresses, Co is your new go-to. And, if you like your denim in technicolor, look to Ganni’s pastels or Eckhaus Latta’s tie-dye designs.

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